Management Studies

 

INTRODUCTION

The future is defined by cut throat competition and cutting edge technology, hence we would prefer to give our students that extra edge to face the challenges that the corporate world offers. Business acumen, essential skill sets and confidence is what we are looking at instilling in students enrolling in the Department of Management Studies.

  • Department of Management Studies started in 1993 -affiliated to University of Madras , later to Anna University.

  • 2003, college was awarded Deemed University status

  • Date of establishment of Faculty of Management Studies in the University 13.01.2003.

We offering 14 electives are in Marketing, Finance, Supply Chain Management, Information Systems, Human Resource Management, Tourism Management, Hospital and Healthcare Management, Operations Management, Sports Management, Entrepreneurship Management, Media and Entertainment Management, Agriculture Management, Education Management, International Business Management.

  • The value added courses with skill based training having tie up with NSDC, TCS and BOSCH.

  • In addition to this Students Exchange Programmes with various Foreign Universities.

  • We connected with Industry institute coalition for hands on Training and Internship

  • Students are also prepared to be AIMA members.

  • MBA in Logistics and Supply Chain Management in association with CII - Institute of Logistics.

  • MBA with specialization in Business Analytics in association with IBM

ACADEMIC FLEXIBILITY

  • Semester Pattern with Choice Based Elective System (choice between electives)

  • Dual specialization offered

  • Inter Disciplinary programs

      • Healthcare Management

      • Hospitality Management

      • Sports Management

OUR APPROACH

    • Learning, Linkage, Research, and Responsibility: LLRR

    • Learning environment: participative learning and holistic development, innovative pedagogy

    • Linkage with Industry

    • Research environment

    • Responsibility: CSR

VISION

  • To be the most sought after centre of learning for management through enhancement of knowledge and skills of aspiring professionals

  • To create managers, leaders and entrepreneurs of the future who will contribute towards the development of the national and global economy

  • To inculcate ethical values in our students and staff so that they contribute optimally towards the development of the society

MISSION

  • To strive to promote an open learning environment in the field of management and entrepreneurship

  • To promote the holistic development of our students through education, skill building and life skills training

QUALITY POLICY
  • Aspire for high standards of excellence in teaching, research, consulting and entrepreneurship
  • Drive home the core values of humility, honesty and hard work that spell individual and corporate success.

Program Educational Objectives

  • To provide knowledge on Management and all its functions and provide training on the application aspects of management theory.
  • To encourage entrepreneurship by providing right knowledge, skills, and attitude.
  • To encourage Management graduates to actively engage in research.
  • To encourage morality, integrity, hard work, ethical behavior, & develop social consciousness.
  • To make the students possess a multi-disciplinary approach towards problem solving.
  • To improve communication skills, promote leadership, team work, & develop emotional intelligence.
  • To help them acquire IT knowledge and skills for efficient and effective business processes

Program Outcomes

  • An integrated knowledge of and demonstrated ability to perform as management professionals.
  • Positive perspectives, attitude, and skills that create productive managerial leaders.
  • An inquisitive and analytical mind for research.
  • Ability to become entrepreneurs.
  • Ability to appreciate the current business environment, consumer mindset and market realities.
  • Ability to understand the socio-cultural diversity that exists globally & learning to adapt.
  • Ability to follow a multi-disciplinary approach to problem solving and research.

BBA - Financial Planning - in collaboration with Indian Institute of Financial Planning

The Department’s overall aim is to equip graduates with analytical skills and knowledge necessary to advance their career in financial services and financial markets. BBA Financial planning program combines state of the art knowledge and skill with practical experience and providing insight into functioning of the banking and financial services sector. The program offers graduates the diversity of classroom training through extensive instructors from academia and industry, ensuring that the program leaves graduates well equipped to take on a sales leadership or services roles in banking & financial services industry. In addition, the curriculum is also designed to suit the Certified Financial planner Examination requirements. In India, the CFP Qualification is administered by FPSB India ,with head quarters in Mumbai, and more than 40 leading financial services companies as charter members.

HIGHLIGHTS
  • Upcoming certificate in financial services in India by "THE WEEK "

  • Rated as No 1 career by job Almanac, USA

  • Rated as "One of the Best job” by U.S news and world report

  • Rated as Hot Jobs by CNBC

  • Rated as " Gold Standard : in Financial Planning

CAREER OPPORTUNITIES

Banking, Wealth Management, Mutual funds, Stock Booking Firms, Financial Planning Firms, Investment Manager, Insurance Companies and Family Office Firms



BBA - Digital Marketing - in collaboration with Digital Marketing Institute (Ireland)

HIGHLIGHTS
  • The program includes theoretical and practical knowledge on Digital Marketing, experiential learning, hands on training & live projects to enable students to learn the application of digital marketing.
  • This course provides excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM and communicating with the customer using new media techniques.
  • It updates students with major skills like sales conversions, analyzing marketing campaigns and designing strategies.
  • Projects, internships, & placement assistance are all a part of this program.

CAREER OPPORTUNITIES

  • Digital Marketing Agencies
  • Digital Marketing Department of MNCs and Companies
  • Data Analytics Agencies
  • Social Media Marketing Agencies
  • Internet Technology Businesses
  • Marketing Research Analyst
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager

BBA - Business Analytics - in collaboration with Institute of Analytics- IoA UK

HIGHLIGHTS
  • The Program focuses on providing a framework for transforming data into a format that helps in business decision making, analysis of business situations, & providing business insight, all with the goal of delivering quality industry focused education.
  • Program curriculum will be a mix of lectures, case-based discussions and hands-on training with a focus on learning by doing. 
  • The Program also trains students for acquiring experience and knowledge regarding various analytical tools used for data analysis.
  • Projects, internships, & placement assistance are all a part of this program.

CAREER OPPORTUNITIES

  • MNCs
    •
  • IT firms
  • E-Commerce firms

  • Business Analytics and Intelligence firms

  • Computer Systems Analyst

  • Quantitative Analyst

  • Health care Analyst

  • Statistician 

  • Data Scientist

  • Project Manager

  • Market Research Analyst

  • Data Analyst

  • Predictive Modeller

  • Business Analyst

  • Business Analyst Project Manager

 


MBA in Innovation, Entrepreneurship & Venture Development (IEV) - Apply Now

We are proud to announce admissions 2021 open for a special program - MBA IEV offered by University incubator (AKC). The two-year program has been designed with deep dive skills blended with 60% outside classroom credits and 40% classroom credits to ensure experiential learning, through capstone projects, action learning segments, residency programs at start-up or incubation facility.


HIGHLIGHTS

  • An MoE’s Innovation Cell (Government of India)initiative and AICTE Startup Policy Implementation Unit Catalyzed program
  • One among the 15 institutions in India approved by AICTE with limited 30 seats.

  • Offered by Dr MGR Incubator (Dr APJ Abdul Kalam Center of Excellence in Innovation and Entrepreneurship – AKC)

  • Register as a student and graduate as an Entrepreneur.

BENEFITS OF THE PROGRAM

  • 2 year MBA with flexi credit system

  • Experiential learning through real and potential practice venture

  • Mentoring support for your start-up

  • Incubation support to nurture your dream to be an entrepreneur


Programs Offered


INFRASTRUCTURE

Laboratory


We have an exclusive computer laboratory for the students where they could learn thenuances of application soft-ware and become computer savvy which is one of the important and vital components of employability.

Overhead projectors are installed in all the labs to facilitate lectures and presentations. A strong and efficient power backup system ensures uninterrupted functioning of the labs.


Library

Our library has well equipped with full-fledged library with more than 11,000 books encompassing all fields of management, which include E-Library with a collection of books, Journals both National and International and eBooks, weekly and monthly magazines, daily newspapers in English available for students and staffs.


Auditorium

It is a fully air-conditioned auditorium. The memories of academic and cultural activities that take place round the year. The high definition projector supports the conduct of many national conferences.


RESEARCH & DEVELOPMENT

Research had contributed tremendously to the development of the thought-process of the human race. During the last few decades of the 20th century, academic research has evolved with a tremendous pace, due to phenomenal technological developments. Interestingly, the digitisation of data also enables more interdisciplinary work, and sometimes the emergence of new fields, thanks to the reuse of data sets in unexpected ways or the linking of several data sets.


AWARDS & ACHIEVEMENTS

In order to encourage the students to get ample exposure in various types of management functions, such as event management, paper presentation, etc, they are being sent to various colleges to participate and gain relevant experience. Our students won some excellent awards and honour in several management events conducted by other colleges and universities.
Each semester, some of our students used to win prizes/awards, including first prize, for talent and knowledge from several colleges.

SPECIALIZATIONS OFFERED - DUAL SYSTEM

  • Marketing

  • Finance

  • Human resource management

  • Information systems

  • International business management

  • Supply chain management

  • Operations management

  • Hospital management

  • Tourism management

  • Sports management

  • Entrepreneurship management

  • Media and Entertainment Management

  • Agriculture Management

  • Education Management

ASSOCIATION & ACTIVITIES

Since the inception of the department its motive has always been to instil quality and capacity in them to think, plan and formulate to create a better environment for the common man to lead a quality life. The Department also aims at moulding the students in a better way so as to face the present challenges in the industry

To full-fill the above, the department started an Association for Management Studies called - "GEOCENTRIC" to execute all the events conducted for the students. Curriculum related activities form part and parcel of the department. Students are visiting industries in and around Chennai on a regular basis and get exposure in practical aspects of management.



S.No Name of the Faculty Qualification Designation
1. Dr.G.Brindha MBAPh.D , Prof & Head
2. Dr.S.Asrafi MBA Ph.D Deputy Head &Asso.Prof
3. Dr.S.Ramalingam MBA,M.Phil.,Ph.D Professor
4. Dr.R.Jayam M.Com A MBAM.Phil ,Ph.D Professor
5. Dr. B. Neeraja MCom , MBA, M.Phil , PhD Professor
6. Dr.J.Sridevi MBA, M.Phil., Ph.D Professor
7. Dr.M.Radhikashree MBA,M.Phil,Ph.D Professor
8. Dr.A.Devendran MBA M.Sc, M.Phil, PhD Professor
9. Dr.C.Balakrishnan MBA,Ph.D Professor
10. Dr.S.Kasthuri MBA, M.S.C, M.Phil, Ph.D Associate Professor
11. Dr.B.Suchithra MMM, MBA ,M.Phil Associate Professor
12. Dr.MBagirathi MBA, M.Phil Associate Professor
13. Dr.Bharthvajan R MBA, (Ph.D) Associate Professor
14. Dr.S.Kolanjiappan B.E.,MBA,Ph.D Associate Professor
15. Dr.Pattabiraman MBA.Ph.D Associate Professor
16. MR.S.V.Elumalayan BA,MBA Associate Professor
17. Ms.Shruthi Unnikrishnan B.APGDM. AssistantProfessor
18. Ms.K.Janani B.Com,MBA,M.Com AssistantProfessor
19. Ms.J.Sowmya B.E.MBA AssistantProfessor
20. Ms.N.Kavipriya B.Com , MBA AssistantProfessor
21. Mr.K.AnanthaSuresh BCS ,MBA Assistant Professor
22. Ms.Durga.R B.com, MBA Assistant Professor
23. Ms.M.Sangeetha BCA, MBA AssistantProfessor
24. Ms.UmaMageswari.T B.Sc,MBA AssistantProfessor
25. Mrs.Kavepriya.K BISM,MBA AssistantProfessor
26. Mr.Nishanth.P B.Tech,MBA AssistantProfessor
27. Ms.Padmavathy.S MBA Assistant Professor
28. Ms.S.M.Suganya MBA., M.com., Mphil AssistantProfessor
29. Ms.Bhavani P M.Com, M.Phil AssistantProfessor
30. Ms.V.Nalini B.E , MBA AssistantProfessor
31. Ms.H.N.Priya BA.,MA.,MBA AssistantProfessor
32. Ms.A.Karthika B.Com.,MBA AssistantProfessor
33. Ms.Thenmozhi BCA,MBA, M.Phil AssistantProfessor
34. Mr.M.Goutham B.E, MBA AssistantProfessor
35. Dr.ASAN .G MBA Ph.D AssistantProfessor
36. Mr. Mohan MBA AssistantProfessor
37. Mr.Rajan MBA AssistantProfessor
38. Ms.S.Saranya MBA AssistantProfessor
39. Mr.Prathap MBA AssistantProfessor
40. Ms.Hemalatha M.Com, MBA, AssistantProfessor
41. Ms.Chandralekha B.Com, MBA AssistantProfessor
42. Ms.Maheswari B.Com, MBA AssistantProfessor
43. Mr.S.Bright son MA MBA AssistantProfessor










PUBLICATIONS

  • Begum A. Nafeesa., Brindha G (2019), "Emerging Trends of IT Industry Policies for Ensuring Women Employee Retention: ‘New-Fangled Women Friendly Policies Which Foster Gender Neutral Workplace", Indian Journal of Public Health Research & Development, Vol. 10, no. 3, pp.1093-1096
  • Begum A. Nafeesa., Brindha G (2019), "Forcing Gender Issues and Challenges Affecting Women Employees to Continue their Career in IT Industry", Indian Journal of Public Health Research & Development, Vol. 10, no. 3, pp.1090-1092
  • Arunkumar, K.; Devendran, A. (2018), "Big data analysis on online TV - Predict likes in FaceBook", HELIX, Vol. 8, no. 3, pp.3463-3466
  • S. Kumaran., LLB BE., R Kannan (2018), "Kodaikanalâ€"The Princess of Hill Station-Issues and Challenges.", MIM International Journal of Management Research, Vol. 4, no. 1, pp.
  • A Devendran., Krishnan Arunkumar (2018), "Digital Data Preservation—A Viable Solution", Data Management, Analytics and Innovation, Vol. 808, no. -, pp.129-141
  • Balakrishnan C., Kasturi S., Suchithra B., Janani K. (2018), "An empirical study of work trauma among college teachers, Chennai", International Journal of Pharmaceutical Research, Vol. 10, no. 4, pp.220-222
  • Balakrishnan C., Suchithra B., Kasturi S., Janani K. (2018), "A study on the role of human resource process in translating green policy into practice", International Journal of Pharmaceutical Research, Vol. 10, no. 4, pp.217-219
  • (2018), "Trends in Consumers Behaviours towards E-commerce", Eurasian Journal of Analytical Chemistry, Vol. 13, no. 6b, pp.165-169
  • (2018), "E-Governence in Health Sector â€" Challenges", Eurasian Journal of Analytical Chemistry, Vol. 13, no. 6b, pp.170-172
  • Ramesh A., Senthil Kumar C.B. (2018), "Asset and debt management ratios in bankruptcy prediction - evidence from India", Indian Journal of Finance, Vol. 12, no. 8, pp.50-63
  • Abhishek G., Senthilkumar C.B., Nallusamy S. (2018), "Study on effectiveness of internal and external training to the development of employee in corporate sectors and hospitals", Indian Journal of Public Health Research and Development, Vol. 9, no. 3, pp.259-264
  • Suganthi S., Senthilkumar C.B., Nallusamy S. (2018), "Study on factors affecting the physical and mental health by stress and emotional crisis of working women", Indian Journal of Public Health Research and Development, Vol. 9, no. 3, pp.335-340
  • Shanthi C., Josephine M.S., Jeyabala Raja V. (2018), "An efficient interoperation between mobile applications using phonegap with LCIM model", International Journal of Pure and Applied Mathematics, Vol. 119, no. 10 Special Issue C, pp.605-617
  •  Afrin K., Ramalingam S. (2018), "Human resource management practices and the employees intention to stay in the franchise of quick service restaurant", Journal of Advanced Research in Dynamical and Control Systems, Vol. 10, no. 3, pp.1400-1404
  • Gayathri., R. Jayam (2017), "THE HIDED CAUSE OF BUS ACCIDENT IN INDIA-STRESS, A STUDY WITH SPECIAL REFERENCE TO CHENNAI", International Journal of Research in Management and Social Science, Vol. 5, no. 1, pp.86-91
  • Raj S.R., Brindha G. (2017), "Resources for creating employee retention strategies in it industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 6, pp.31-37
  • Karthik A., Brindha G. (2017), "Theoretical, methodological, experimental and knowledge techniques: Analysis and review through e learning and online examination in healthcare industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 6, pp.528-533
  • Raj S.R., Brindha G. (2017), "A study on employee retention strategies with special reference to Chennai it industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 6, pp.38-44
  • Gopalakrishnan G., Brindha G. (2017), "A study on recognition of trade union and its necessity", International Journal of Civil Engineering and Technology, Vol. 8, no. 6, pp.67-74
  • Suganthi S., Kumar C.B.S. (2017), "Converting challenges to opportunities which women employees do in the corporate sector", International Journal of Civil Engineering and Technology, Vol. 8, no. 3, pp.273-281
  • Gopalakrishnan G., Brindha G. (2017), "A study on collective bargaining and its dependence on trade union recognition", International Journal of Mechanical Engineering and Technology, Vol. 8, no. 8, pp.1-8
  • Gopalakrishnan G., Brindha G. (2017), "A study on employee welfare in construction industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 10, pp.7-12
  • Gopalakrishnan G., Brindha G. (2017), "A study on maternity benefit and its effectiveness in construction industry", International Journal of Civil Engineering and Technology, Vol. 8, no. 10, pp.130-136
  • Begum A.N., Brindha G. (2017), "Challenges and strategies for retaining women talent in it industry : Managerial strategies for reducing women voluntary turnover in the workplace", International Journal of Civil Engineering and Technology, Vol. 8, no. 10, pp.13-17
  • Suganthi S., Senthilkumar C.B. (2017), "Work life integration: Study on how women balance the work & life in the present scenario", International Journal of Mechanical Engineering and Technology, Vol. 8, no. 9, pp.305-314
  • M Radhikaa Shree (2017), "Change is Reversible, Transformation is Not â€" A Strategic View", International Research Journal of Business and Management, Vol. 10, no. 11, pp.1-1
  • Gayathri A., Jayam R. (2017), "Analysis of accidents caused by vehicle defects - With specific reference to buses of Chennai metropolitan area", International Journal of Applied Business and Economic Research, Vol. 15, no. 10, pp.133-138
  • Gohain T.T., Jayam R. (2017), "Analyzing the impact of educational qualification and administrative competencies of the employees' on the overall career satisfaction", International Journal of Applied Business and Economic Research, Vol. 15, no. 5, pp.87-95
  • Chetty K., Neeraja B. (2017), "A study on impact of organizational justice perception on job satisfaction-Indian software employees' perspective", International Journal of Applied Business and Economic Research, Vol. 15, no. 4, pp.387-399
  • Chandani A., Divekar R., Mehta M., Neeraja B. (2017), "Composition of board's performance of public sector banks: A study with reference to corporate governance and financial performance", International Journal of Public Sector Performance Management, Vol. 3, no. 4, pp.432-446
  • Sridevi J., Bala Krishnan C., Senthil Kumar K. (2017), "Information and Communication Technology (ICT) in Higher Education: Advantages, Disadvantages OF Applying E-Learning to Students", International Journal of Pure and Applied Mathematics, Vol. 117, no. 15 Special Issue, pp.177-181
  • Neeraja B., Chandani A., Kalpana G., Mehta M. (2017), "Interactive advertising need for the day (An overview in Indian concept)", International Journal of Pure and Applied Mathematics, Vol. 117, no. 20 Special Issue, pp.945-956
  • Balakrishnan C., Sridevi J., Kumar S. (2017), "The effectiveness of cross-cultural video-mediated communication", International Journal of Pure and Applied Mathematics, Vol. 117, no. 15 Special Issue, pp.169-174
  • Balakrishnan C., Sridevi J., Suchitra B. (2017), "Women entrepreneurs the emerging economic force", International Journal of Pure and Applied Mathematics, Vol. 117, no. 15 Special Issue, pp.153-158
  • M Radhikaa Shree., J Sri Devi., K Senthil Kumar (2017), "E-GOVERNANCE IN INDIA: OPPORTUNITIES AND CHALLENGES", International Journal of Pure and Applied Mathematics, Vol. 117, no. 15, pp.161-168
  • Kumar T Udhaya; Neeraja B; Prabhkar K; Kumar T Udhaya; Neeraja B (2016), "Environmental impact of e-waste", POLLUTION RESEARCH, Vol. 35, no. 3, pp.601-603
  • Balakrishnan C; Priya J Rachel (2016), "E-waste management in India", POLLUTION RESEARCH, Vol. 35, no. 3, pp.539-543
  • Vimala K; Shree M Radhika (2016), "A study of E-waste", POLLUTION RESEARCH, Vol. 35, no. 3, pp.629-630
  • Vijayalakshmi. S.,V. Mahalakshmi.,Vijayalakshmi. S (2016), "Home Appliance Retailing: The Case of Retail Chain Stores", Asian Journal of Multidisciplinary Research, Vol. 2, no. 7, pp.1-5
  • Devendran.,M. Radhikaashree.,Shruthi Unnikrishnan. P.,B. Neeraja (2016), "OLD IS GOLD W.R.TO EDUCATIONAL SECTOR", INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES and RESEARCH TECHNOLOGY, Vol. 5, no. 8, pp.431-436
  • G.Abhishek.,C.B.Senthilkumar (2016), "POST EVALUATION OF TRAINING FOR THE EFFECTIVE EXECUTION OF EMPLOYEES IN THE CORPORATE INDUSTRIES IN INDIA", Journal of Innovative Research and Solutions, Vol. 2, no. 1, pp.83-94
  • Kowsalya R., Neeraja B., Shah K.A., Jain R.P. (2016), "Electronic waste - Environment problems and management", Pollution Research, Vol. 35, no. 3, pp.577-579
  • Pande M. (2016), "Planet earth, business, and environmental marketing", Ecology, Environment and Conservation, Vol. 22, no. 3, pp.1291-1296
  • Pande M. (2016), "Protecting bio-diversity: An integrated approach to sustainable development in India", Ecology, Environment and Conservation, Vol. 22, no. 3, pp.1297-1303
  • Radhikaashree M., Balakrishnan C. (2016), "A case study of residents around kodungaiyur, Chennai, tamilnadu a survey of household solid waste management in Chennai", Pollution Research, Vol. 35, no. 2, pp.215-221
  • M Radhikaa Shree., P Shruthi Unnikrishnan (2016), "A Study on Effectiveness of B to B Marketing in a Modern World", International Journal of Modern Science and Technology, Vol. 1, no. 4, pp.111-114
  • M Radhikaa Shree., A Devendran (2016), "E-Waste Management", AE International Journal of Science and Technology, Vol. 4, no. 3, pp.1-5
  • M Radhikaa Shree (2016), "PERCEPTION OF BLENDED LEARNING AMONG UNIVERSITY STUDENTS", International Journal of Scientific Development and Research, Vol. 1, no. 2, pp.4-7
  • Chetty K., Neeraja B. (2016), "A study on importance of organizational justice perceptions and work related outcomes", International Journal of Applied Business and Economic Research, Vol. 14, no. 12, pp.8793-8802
  • Radha J., Jayam R. (2016), "Customer satisfaction towards shopping malls at Chennai city -an empirical study", International Journal of Applied Business and Economic Research, Vol. 14, no. 11, pp.7969-7982
  • Raghunatha Reddy P., Jayam R. (2016), "Role of transportation in supply chain management", International Journal of Applied Business and Economic Research, Vol. 14, no. 6, pp.3517-3526
  • Neeraja B., Chandani A., Mehta M., Radhikaashree M. (2016), "Reverse logistic: A tool for a successful business", Smart Innovation, Systems and Technologies, Vol. 49, no. -, pp.461-469
  • Pande, M (2015), "Leadership styles in higher education - BIG leader-bonds, inspires, guides", INDIAN JOURNAL OF ECONOMICS AND DEVELOPMENT, Vol. 3, no. 2, pp.161-167
  • P. Uma Rani ., S. Shahul Ameed (2015), "Impact of Membership Card on Retention of Customers In Retail Sector In Chennai", International Journal of Management, Vol. 6, no. 1, pp.443-455
  • Pande M. (2015), "The internal logic of leadership", Indian Journal of Science and Technology, Vol. 8, no. -, pp.1-6
  • Ayshath Zaheera. K.M.,Naseer Khan.,C.B. Senthilkumar (2015), "E-Recruitment: Criteria for its Effectiveness and Modern Trends", International Journal of Business Administration and Management Research, Vol. 1, no. 3, pp.10-14
  • B.Neeraja .,Arti Chandani (2015), "Contribution of CSR to the Society", European Journal of Business and Management, Vol. 7, no. 13, pp.37-40
  • Priya Rachel J.,Anbarasu, Joseph A (2015), "Predictors of an Emotional Brand", International Journal of Business, Humanities and Technology, Vol. 5, no. 1, pp.102-112
  • Priya Rachel J.,Anbarasu Joseph A (2015), "THE CREATION OF AN EMOTIONAL BRAND: AN ANALYSIS OF PREDICTORS", International Journal of Applied Services Marketing Perspectives, Vol. 4, no. 1, pp.1501-1511
  • P.Uma Rani.,A. Devendran.,Dr J Sridevi (2015), "A case study on Telemedicine practices implemented with respect to Apollo Hospitals", International Journal of Applied Environmental Sciences, Vol. 10, no. 1, pp.23-28
  • A Devendran., M Vijayakumar.,Arunkumar Krishnan (2015), "Semantic Image Search Framework", International Journal of Applied Environmental Sciences, Vol. 10, no. 1, pp.47-50
  • MS Balachander., R Jayam (2015), "A STUDY ON THE â€Å"SOFT SKILL REQUIREMENTS” AND SUGGESTED TRAINING FOR STUDENT COMMUNITY AT COLLEGES IN TODAY'S CONTEXT", International Journal of Management and Social Science Research Review, Vol. 1, no. 10, pp.228-232
  • A Devendran., J L Umamaheshwari (2015), "An Analysis of Green Marketing In Global", International Journal of Administration and Governance, Vol. 1, no. 1, pp.9-11
  • M Radhikaa Shree (2015), "BLENDED LEARNING MODELS IN ACADEMIC FRATERNITY", Journal of Emerging Technologies and Innovative Research, Vol. 2, no. 6, pp.1894-1898
  • K Senthil Kumar., J Sri Devi (2015), "EMERGING TRENDS IN ONLINE MARKETING", ICTACT JOURNAL ON MANAGEMENT STUDIES, Vol. 1, no. 1, pp.34-38
  • C Balakrishnan., M Radhikaa Shree., J Sri Devi (2015), "ROLE OF HR FOR ECO-FRIENDLY ENVIRONMENT", Internation Journal of Advance Research And Innovative Ideas In Education, Vol. 1, no. 5, pp.392-396
  • Parthasarathy K., Ramalingam S. (2015), "An empirical study on organization culture and its impact on employee motivation with reference to industrial estates in Chennai", International Journal of Applied Business and Economic Research, Vol. 13, no. 1, pp.287-294
  • Rimo S., Ravi A., Venkateswaran P.S. (2015), "Effects of stress factors on the physical and the psychological well being of a lecturer", International Journal of Applied Business and Economic Research, Vol. 13, no. 6, pp.4385-4394
  • Radha J., Jayam R., Reddy R. (2015), "Shopper's motivation to shop and their behaviour in malls", International Journal of Applied Business and Economic Research, Vol. 13, no. 2, pp.619-624
  • Sumathy E., Vijayalakshmi S. (2015), "Shadow removal from remote sensing images by efficient Inpainting method", International Journal of Applied Engineering Research, Vol. 10, no. 8, pp.19989-20000
  • Pande M. (2015), "A case for inflation targeting", International Journal of Applied Engineering Research, Vol. 10, no. 4, pp.8903-8912
  • Vijay S., Ramalingam S., Kumaran S., Pande M. (2015), "A study on assessment of service quality of chennai tourism destination based on visitor satisfaction and expectation", International Journal of Applied Engineering Research, Vol. 10, no. 14, pp.34509-34517
  • Senthil Kumar K., Sridevi J. (2015), "A study on measuring academic stress among postgraduate students w.r. to universities in Chennai city", International Journal of Applied Engineering Research, Vol. 10, no. 55, pp.4143-4146
  • Jayam R. (2015), "Empowering women through education: India", International Journal of Applied Engineering Research, Vol. 10, no. 2, pp.2305-2313
  • Balakrishnan C., Radhikaashree M., Suchithra B., Hannah Rajini S. (2015), "SHRM from an anthropometric perspective: A case study of Chennai coir industry", International Journal of Applied Engineering Research, Vol. 10, no. 12, pp.31835-31844
  • Pande M. (2015), "The imperatives of social Cost—Benefit analysis", International Journal of Applied Engineering Research, Vol. 10, no. 10, pp.26959-26968
  • J Sri Devi., K Senthil Kumar (2015), "ROLE OF THIRD PARTY LOGISTICS PROVIDERS TO INCREASE CUSTOMER SATISFACTION IN SUPPLY CHAIN", International Journal of Applied Engineering Research, Vol. 10, no. 68, pp.830-832
  • K Senthil Kumar., J Sri Devi (2015), "The Logistics Sector in India: Overview and challenges", International Journal of Applied Engineering Research, Vol. 10, no. 68, pp.873-875
  • M Radhikaa Shree., C Balakrishnan., Sinduja (2015), "E â€" Governance: A Successful Implementation of Government Policies using Cloud Computing", International Journal of Applied Environmental Sciences, Vol. 10, no. 1, pp.71-74
  • Nair A.C., Ramalingam S., Ravi A. (2015), "Impact of organizational learning on organizational performance of South Indian automobile industries", International Journal of Economic Research, Vol. 12, no. 3, pp.739-760
  • Nair A.C., Ramalingam S., Ravi A. (2015), "Knowledge creation within the automobile industry", International Journal of Engineering Business Management, Vol. 7, no. -, pp.---
  • Suganthi S., Senthilkumar C.B. (2015), "A study on stress management of the staff of the co operative banks of Tamil Nadu, India", International Journal of Pharmacy and Technology, Vol. 6, no. 4, pp.7529-7533
  • Chandani A., Mehta M., Neeraja B., Prakash O. (2015), "Banking on big data: A case study", ARPN Journal of Engineering and Applied Sciences, Vol. 10, no. 5, pp.2066-2069
  • Devendran A., Jayam R., Sindhuja P. (2015), "Electronic medical records using NFC technology", ARPN Journal of Engineering and Applied Sciences, Vol. 10, no. 5, pp.2070-2072
  • Arti Chandani.,B. Neeraja.,Mita Mehta (2014), "Creativity and Innovation: Assurance for growth", Symbiosis Institute of Management Studies Annual Research Conference, Vol. 11, no. -, pp.804-811
  • Malini Pande (2014), "Revitalising Manufacturing Sector: the fulcrum of job-generation in India", Journal of Emerging Technologies and Innovative Research, Vol. 1, no. 2, pp.52-54
  • Malini Pande (2014), "Starting Up The Indian Economy", Journal of Emerging Technologies and Innovative Research, Vol. 1, no. 1, pp.5-7
  • Mehta Mita.,Chandani Arti.,Neeraja B (2014), "Anemirical study of ownership structure and its impact on corporate governance and performance in Indian context", ZENITH International Journal of Business Economics and Management Research, Vol. 4, no. 7, pp.135-144
  • Mita Mehta.,Arti Chandani.,B.Neeraja (2014), "Supply chain and logistics for the present day business", Procedia Economics and Finance, Vol. 11, no. -, pp.665-675
  • J.L.Umamaheswari (2014), "Exploring Internal Service Quality in a Manufacturing Organization A Study in Lucus TVS, Chennai", Procedia Economics and Finance, Vol. 11, no. -, pp.710-725
  • S Kumaran., R Kannan., T Milton (2014), "Water Utilization And Sustainable Water Management In Tamil-Nadu Hotels", Journal of Kashmir for Tourism and Catering Technology, Vol. 1, no. 2, pp.59-70
  • M Pande (2014), "Need for Reforms in the Pedagogy of Management Education", Nitte Management Review, Vol. -, no. -, pp.37-42
  • J Sri Devi (2014), "Effectiveness of Celebrity Advertisement on Select FMCG "An Empirical Study", Procedia Economics and Finance, Vol. 11, no. -, pp.276-288
  • Vijay S., Ramalingam S., Ramakrishnan K. (2014), "An emprical study on pilgrimage tourism in Srirangam oF Tamilnadu", International Journal of Applied Business and Economic Research, Vol. 12, no. 4, pp.1155-1166
  • Pande M. (2014), "Infrastructure development in India", International Journal of Applied Engineering Research, Vol. 9, no. 24, pp.30015-30022
  • Kokila P., Ramalingam S. (2014), "Benchmarking HRM practices among banking sectors in Chennai", International Journal of Economic Research, Vol. 11, no. 3, pp.555-560
  • Sreedevi V., Annamalai S., Ramalingam S. (2014), "Emotional labour models: Differing perspectives", International Journal of Enterprise Network Management, Vol. 6, no. 1, pp.14-29
  • Chandani A., Mehta M., Neeraja B. (2014), "Women CEOs and financial performance of banks: An empirical research of Indian private sector banks [Žene kao glavni menadžeri i financijske performanse banaka: Empirijsko istraživanje Indijskih banaka u privatnom vlasniÅ¡tvu]", Management (Croatia), Vol. 19, no. 1, pp.231-246
  • Tiny Tanushree Gohain., Dr. R. Jayam (2013), "Knowledge Engineering–Knowledge Management, an Interface", International Journal of Emerging Trends in Electrical and Electronics, Vol. 1, no. 3, pp.68-77
  • Dr. R Jayam., J Radha., (2013), "Factors associated with success and failures in CRM", International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, no. 6, pp.163-168
  • A Devendran., Bhuvaneshwari T., Uma Maheswari J L., K Arun Kumar (2013), "Multi Value Logic Based - Finger Print Unit", International Journal of Advanced Research in Computer Science and Software Engineering, Vol. 3, no. 8, pp.931-935
  • Shree M. Radhikaa (2012), "Blended learning–A new paradigm from teaching to learning", EXCEL International Journal of Multidisciplinary Management Studies, Vol. 2, no. 8, pp.159-171
  • J Sri Devi., K Senthilkumar (2012), "The Role of E-commerce - A competitive advantage in marketing of products", Networking and Communication Engineering, Vol. 4, no. 8, pp.481-484
  • Jayam R., Srividya N., Priya M. (2007), "Role of hr in institutionalizing knowledge management in an organization", IET Seminar Digest, Vol. 2007, no. 2, pp.1077-1082
  • Ramalingam S., Archana S., Vimala K. (2007), "Knowledge process Outsourcing-a new revolution", IET Seminar Digest, Vol. 2007, no. 2, pp.1069-1073
  • Jayam R; Prabhu N R V (2007), "Managing supply chain in the new global order", JOURNAL OF PSYCHOSOCIAL RESEARCH, Vol. 2, no. 1, pp.51-60
  • J Sri Devi., Arti Chandani., Bhaskaram Neeraja (2007), "Knowledge Management: An overview & its impact on software industry", IET-UK International Conference on Information and Communication Technology in Electrical Sciences, Vol. -, no. -, pp.1063-1068.



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