Unit-I: Introduction to Research and Literature Review Definition - Purpose - Types of Research - Significance of Research - Literature Review - GapIdentification Topic Selection- Intellectual Property Rights (IPR) -Trade Mark (National and International) - Copy right - Royalty - Patent Unit-II: Research design and Data CollectionDesign Types -Procedures - Measurement and Calibration- Content Analysis-Primary Data and Secondary Data - Basics of Data Collection Methods: Observation, Interview, Questionnaire - Pilot study-Experimental and Case studies. Reference Text Kothari, C R 2004, Research Methodology: Methods and Techniques 2nd Edition, New Age International Publication.